business

Becoming Generation Flux

Becoming Generation Flux
Author: Miles Anthony Smith, MBA
Publisher: Kompelling Publishing
Genre: Business
ISBN: 978-0-9884053-3-2
Pages: 188
Price: $16.95

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Those who cling to traditional employment models are struggling to survive in our current economic climate. Today’s generation doesn’t have the luxury of linking up with a solid employer and working up through the ranks over the next few decades until retirement. Instead, they may have to switch jobs every two or three years in order to generate a better income.

Becoming Generation Flux addresses the challenges faced in finding meaningful and financially rewarding employment. This guide tackles difficult topics such as whether or not to go to college, how to find and keep a job, and how to know when it’s time to leave. And it offers tips on how to handle living on a reduced income during those times of transition between jobs.

As the economy demands specific skills for open-ended positions, today’s worker will need to learn to adapt to those new needs or risk becoming obsolete. This book provides an interesting and informative overview of what to expect and how to cope in this new global workplace.

Reviewer: Alice Berger

business

Not in the Club

Not in the Club
Author: Janet Pucino
Publisher: Deep Canyon Media
Genre: Business
ISBN: 978-0-9859027-1-1
Pages: 171
Price: $24.99

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Some women have been able to break through the glass ceiling and rise to top management positions. But the majority face hurdles that men usually don’t have to deal with. “Club” behaviors favor men while excluding women. How does a woman recognize she’s dealing with The Club, and how can she learn to thrive anyway?

Janet Pucino has served as a top IT executive and has seen the effects of Club mentality on an organization. In Not in the Club, she addresses the problems women face and how to deal with them effectively. From acceptance to confrontation to simply leaving the company, women have choices in how they react to The Club.

Women have a disadvantage in climbing the corporate ladder. While not every woman wants to find herself in the corner office, she should have the same opportunity and respect for her skills that men have. Not in the Club addresses the effects of gender inequality in the office, and is a must-read for all business executives.

Reviewer: Alice Berger

business, crafts

How to Price Crafts and Things You Make to Sell

How to Price Crafts
Author: James Dillehay
Publisher: Warm Snow Publishers
Genre: Small Business / Arts & Crafts
ISBN: 978-0-9710684-7-6
Pages: 132
Price: $12.95

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Being profitable in a small arts & crafts business is not a matter of luck. There is a system to pricing merchandise to encourage people to buy your crafts. While covering your own cost to produce the item is important, there are other factors involved in making sure you get the best price for your merchandise.

James Dillehay is a craft artist, gallery owner, and author of nine respected finance books on this subject. In this book, he offers suggestions for an arts & crafts business owner to be successful. Topics such as studying the market and pricing your items appropriately, increasing perceived value, determining the cost per unit and your target profit margin, where to sell your merchandise, how to buy your supplies more cheaply, and working more efficiently are all covered in depth.

As an accountant, I reviewed the financial calculations and strategies closely, and Dillehay is accurate in his advice. However, in the realm of taxes, I would advise caution and the guidance of a tax professional, before implementing some of the suggestions offered. How to Price Crafts and Things You Make to Sell is a wealth of information that can ensure your small business is successful and profitable.

Reviewer: Alice Berger

business, self improvement

The Skinny on Direct Sales

The Skinny on Direct Sales
Author: Jim Randel
Publisher: Rand Media
Genre: Self-improvement / Business
ISBN: 978-0-9824390-9-8
Pages: 126
Price: $14.95

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Have you ever considered a career in direct sales? Many people sign up for a sales program without giving any thought about what is involved. They simply expect to go out and start selling. But without adequate preparation, they are doomed to fail.

Jim Randel knows quite a bit about the important steps you will need to take, and he has put together a simple guide to your first 100 days. This no-nonsense book shows how Beth, a stick-figure character, goes into direct sales. Through her experiences and Randel’s commentary, this comic-book style guide leads you through the setup process of your new business.

When early sales aren’t as good as anticipated, many people give up. But with The Skinny on Direct Sales, anyone can be successful in direct sales. I highly recommend this helpful guide.

Reviewer: Alice Berger

business

The Skinny on Networking


Author: Jim Randel
Publisher: Rand Media
Genre: Business
ISBN: 978-0-9844418-1-5
Pages: 156
Price: $14.95

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“It’s not what you know, it’s who you know.” But how do you get to know the people who can assist you when you need it most? Our inner circle of acquaintances – friends and family – can occasionally help. But it’s best to broaden our network and increase the likelihood of being able to call on just the person who can address our need.

In The Skinny on Networking, Jim Randel shows us the power of having a large network, and how to go about creating it. He discusses the concept of “connectors” – those who seem to know just about everyone. Social capital is explored, and why it’s not always a good idea to ask for big vs. little favors. And Randel shares his thoughts on how best to use the internet through social media and blogs.

For many folks, networking is difficult, but Randel encourages us to work on this important skill every day. A network that grows organically takes effort, but it’s well worth it.

Reviewer: Alice Berger

business, self improvement

The Skinny on the Art of Persuasion


Author: Jim Randel
Publisher: Rand Media
Genre: Self-improvement / Business
ISBN: 978-0-9824390-0-5
Pages: 168
Price: $14.95

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In order to succeed in business, it’s helpful to be able to persuade others to follow your way of thinking. This skill can be utilized in sales, but it’s also useful in dealing with people on a day to day basis.

Although it may seem as if the best salesmen are born with the ability to convince people to buy, this skill is actually something anyone can learn. All you need to do is follow the steps Jim Randel has laid out for us in The Skinny on the Art of Persuasion. Persuasion is not the same thing as manipulation, so Randel also reminds us that integrity is key – people will know when they’re not being treated respectfully.

Skinny books are mini-courses presented in a power-point format with stick figures and brief insights on each concept. A bibliography of further reading is provided for those who want to dig deeper. Read a Skinny in an hour, and gain a wealth of information. I highly recommend this series.

Reviewer: Alice Berger

business, self improvement

Breakdown, Breakthrough


Author: Kathy Caprino
Publisher: Berrett-Koehler Publishers
Genre: Personal Growth / Business
ISBN: 978-1-57675-559-4
Pages: 237
Price: $16.95

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Although it’s been well documented that many men go through a midlife crisis, women have only recently recognized a similar life transition. When a woman suddenly finds herself stuck in a career that no longer seems to fit and she longs for something more, she often has no place to turn. Breakdown, Breakthrough was conceived when Kathy Caprino found herself in the midst of her own professional meltdown, and provides answers for women facing these struggles.

When a woman feels out of control in this stage of life, she needs to be empowered to make the right choices. Four areas of empowerment are covered in this book: with self, with others, with the world, and with the higher self. In all four areas, the reader is invited to step back to explore what might be causing the problem, let go of something that just isn’t working, and say yes to something new that might work better.

Caprino shares the wisdom she’s collected from women who have been through some dramatic changes that improved the quality of their lives. In addition to sharing their stories, these women offer advice and affirmations to guide us on a similar breakthrough. Action steps and probing questions are also provided.

A resource list of reading, websites, and groups is included, and Caprino suggests that you may need the support of a life coach or therapist, if you feel you can’t make these changes alone. But the most important thing you can do now is to recognize and take action to make your life the best it can be. Breakdown, Breakthrough can provide the expert assistance you’ll need on your journey.

Reviewer: Alice Berger