Bergers Book Reviews

Becoming Generation Flux

Becoming Generation Flux
Author: Miles Anthony Smith, MBA
Publisher: Kompelling Publishing
Genre: Business
ISBN: 978-0-9884053-3-2
Pages: 188
Price: $16.95

Author’s website
Buy it at Amazon

Those who cling to traditional employment models are struggling to survive in our current economic climate. Today’s generation doesn’t have the luxury of linking up with a solid employer and working up through the ranks over the next few decades until retirement. Instead, they may have to switch jobs every two or three years in order to generate a better income.

Becoming Generation Flux addresses the challenges faced in finding meaningful and financially rewarding employment. This guide tackles difficult topics such as whether or not to go to college, how to find and keep a job, and how to know when it’s time to leave. And it offers tips on how to handle living on a reduced income during those times of transition between jobs.

As the economy demands specific skills for open-ended positions, today’s worker will need to learn to adapt to those new needs or risk becoming obsolete. This book provides an interesting and informative overview of what to expect and how to cope in this new global workplace.

Reviewer: Alice Berger

April 1, 2015 Posted by | business | Leave a comment

Not in the Club

Not in the Club
Author: Janet Pucino
Publisher: Deep Canyon Media
Genre: Business
ISBN: 978-0-9859027-1-1
Pages: 171
Price: $24.99

Author’s website
Buy it at Amazon

Some women have been able to break through the glass ceiling and rise to top management positions. But the majority face hurdles that men usually don’t have to deal with. “Club” behaviors favor men while excluding women. How does a woman recognize she’s dealing with The Club, and how can she learn to thrive anyway?

Janet Pucino has served as a top IT executive and has seen the effects of Club mentality on an organization. In Not in the Club, she addresses the problems women face and how to deal with them effectively. From acceptance to confrontation to simply leaving the company, women have choices in how they react to The Club.

Women have a disadvantage in climbing the corporate ladder. While not every woman wants to find herself in the corner office, she should have the same opportunity and respect for her skills that men have. Not in the Club addresses the effects of gender inequality in the office, and is a must-read for all business executives.

Reviewer: Alice Berger

August 4, 2014 Posted by | business | Leave a comment

How to Price Crafts and Things You Make to Sell

How to Price Crafts
Author: James Dillehay
Publisher: Warm Snow Publishers
Genre: Small Business / Arts & Crafts
ISBN: 978-0-9710684-7-6
Pages: 132
Price: $12.95

Author’s website
Buy it at Amazon

Being profitable in a small arts & crafts business is not a matter of luck. There is a system to pricing merchandise to encourage people to buy your crafts. While covering your own cost to produce the item is important, there are other factors involved in making sure you get the best price for your merchandise.

James Dillehay is a craft artist, gallery owner, and author of nine respected finance books on this subject. In this book, he offers suggestions for an arts & crafts business owner to be successful. Topics such as studying the market and pricing your items appropriately, increasing perceived value, determining the cost per unit and your target profit margin, where to sell your merchandise, how to buy your supplies more cheaply, and working more efficiently are all covered in depth.

As an accountant, I reviewed the financial calculations and strategies closely, and Dillehay is accurate in his advice. However, in the realm of taxes, I would advise caution and the guidance of a tax professional, before implementing some of the suggestions offered. How to Price Crafts and Things You Make to Sell is a wealth of information that can ensure your small business is successful and profitable.

Reviewer: Alice Berger

May 13, 2013 Posted by | business, crafts | Leave a comment

The Skinny on Direct Sales

The Skinny on Direct Sales
Author: Jim Randel
Publisher: Rand Media
Genre: Self-improvement / Business
ISBN: 978-0-9824390-9-8
Pages: 126
Price: $14.95

Author’s website
Buy it at Amazon

Have you ever considered a career in direct sales? Many people sign up for a sales program without giving any thought about what is involved. They simply expect to go out and start selling. But without adequate preparation, they are doomed to fail.

Jim Randel knows quite a bit about the important steps you will need to take, and he has put together a simple guide to your first 100 days. This no-nonsense book shows how Beth, a stick-figure character, goes into direct sales. Through her experiences and Randel’s commentary, this comic-book style guide leads you through the setup process of your new business.

When early sales aren’t as good as anticipated, many people give up. But with The Skinny on Direct Sales, anyone can be successful in direct sales. I highly recommend this helpful guide.

Reviewer: Alice Berger

January 10, 2013 Posted by | business, self improvement | Leave a comment

The Skinny on Networking


Author: Jim Randel
Publisher: Rand Media
Genre: Business
ISBN: 978-0-9844418-1-5
Pages: 156
Price: $14.95

Author’s website
Buy it at Amazon

“It’s not what you know, it’s who you know.” But how do you get to know the people who can assist you when you need it most? Our inner circle of acquaintances – friends and family – can occasionally help. But it’s best to broaden our network and increase the likelihood of being able to call on just the person who can address our need.

In The Skinny on Networking, Jim Randel shows us the power of having a large network, and how to go about creating it. He discusses the concept of “connectors” – those who seem to know just about everyone. Social capital is explored, and why it’s not always a good idea to ask for big vs. little favors. And Randel shares his thoughts on how best to use the internet through social media and blogs.

For many folks, networking is difficult, but Randel encourages us to work on this important skill every day. A network that grows organically takes effort, but it’s well worth it.

Reviewer: Alice Berger

March 27, 2012 Posted by | business | Leave a comment

The Skinny on the Art of Persuasion


Author: Jim Randel
Publisher: Rand Media
Genre: Self-improvement / Business
ISBN: 978-0-9824390-0-5
Pages: 168
Price: $14.95

Author’s website
Buy it at Amazon

In order to succeed in business, it’s helpful to be able to persuade others to follow your way of thinking. This skill can be utilized in sales, but it’s also useful in dealing with people on a day to day basis.

Although it may seem as if the best salesmen are born with the ability to convince people to buy, this skill is actually something anyone can learn. All you need to do is follow the steps Jim Randel has laid out for us in The Skinny on the Art of Persuasion. Persuasion is not the same thing as manipulation, so Randel also reminds us that integrity is key – people will know when they’re not being treated respectfully.

Skinny books are mini-courses presented in a power-point format with stick figures and brief insights on each concept. A bibliography of further reading is provided for those who want to dig deeper. Read a Skinny in an hour, and gain a wealth of information. I highly recommend this series.

Reviewer: Alice Berger

August 31, 2011 Posted by | business, self improvement | Leave a comment

Breakdown, Breakthrough


Author: Kathy Caprino
Publisher: Berrett-Koehler Publishers
Genre: Personal Growth / Business
ISBN: 978-1-57675-559-4
Pages: 237
Price: $16.95

Author’s website
Buy it at Amazon

Although it’s been well documented that many men go through a midlife crisis, women have only recently recognized a similar life transition. When a woman suddenly finds herself stuck in a career that no longer seems to fit and she longs for something more, she often has no place to turn. Breakdown, Breakthrough was conceived when Kathy Caprino found herself in the midst of her own professional meltdown, and provides answers for women facing these struggles.

When a woman feels out of control in this stage of life, she needs to be empowered to make the right choices. Four areas of empowerment are covered in this book: with self, with others, with the world, and with the higher self. In all four areas, the reader is invited to step back to explore what might be causing the problem, let go of something that just isn’t working, and say yes to something new that might work better.

Caprino shares the wisdom she’s collected from women who have been through some dramatic changes that improved the quality of their lives. In addition to sharing their stories, these women offer advice and affirmations to guide us on a similar breakthrough. Action steps and probing questions are also provided.

A resource list of reading, websites, and groups is included, and Caprino suggests that you may need the support of a life coach or therapist, if you feel you can’t make these changes alone. But the most important thing you can do now is to recognize and take action to make your life the best it can be. Breakdown, Breakthrough can provide the expert assistance you’ll need on your journey.

Reviewer: Alice Berger

May 9, 2010 Posted by | business, self improvement | Leave a comment

Happiness at Work


Author: Jessica Pryce-Jones
Publisher: Wiley-Blackwell
Genre: Business
ISBN: 978-0-470-74946-3
Pages: 256
Price: $24.95

Author’s website

Buy it at Amazon

How happy are you at work? If you are happy, do you know why? Or if not, what could be contributing to your unhappiness? Although employers seldom stop to think about happiness and how it affects their bottom line, Jessica Pryce-Jones has compiled some evidence that suggests this is something that businesses need to address.

Happy employees have more energy, are more engaged at work, are more motivated, have more confidence, achieve more of their goals, take less sick time, and contribute more than unhappy employees. They also tend to stay in positions longer, since they enjoy what they do.

In researching the factors involved in happiness at work, Pryce-Jones discovered 5Cs. Contribution, Conviction, Culture, Commitment, and Confidence are all explored in detail, with explanations of how these affect happiness. Some issues are dictated by company rules and policies, but some things are within an employee’s control, since they involve shifts in attitude or actions that can be taken to make work more tolerable.

But if you should find yourself in a situation that makes you very unhappy, the best thing for you and the company is for you to look for another job that is a better fit. No one should be so unhappy at work that it spills over into your health and personal life.

Smart companies understand the 5Cs and how these contribute to overall employee productivity and involvement. Happiness at Work is a useful and informative guide in helping employers create environments and structures that keep employees happy and productive.

Reviewer: Alice Berger

April 11, 2010 Posted by | business | Leave a comment

Red Hot Internet Publicity


Author: Penny C. Sansevieri
Publisher: Cosimo Books
Genre: Business / Reference
ISBN: 978-1-60520-724-7
Pages: 320
Price: $18.95

Author’s website
Buy it at Amazon

In the days when publishers had a budget for promotion, authors did nothing but sit back and collect royalties. Now if an author wants to be successful, he’s going to have to do a little work after his book hits the shelves. Red Hot Internet Publicity will show you exactly what to do and how to do it.

Advertising has been proven to be less and less successful, as we’re bombarded with thousands of messages a day, but word of mouth is still one of the best selling strategies. The Internet offers a myriad of possibilities for spreading that word.

Many marketing strategies are available to an author. Some can be relatively expensive, like having a professional website built, but others can be nearly free, like maintaining a Facebook or Twitter account. Advice on holding teleseminars, setting up a book trailer, and sending out regular email newsletters, as well as many other ideas are also provided in this comprehensive marketing guide.

As an author of a picture book, I read this book with a mixture of professional curiosity and the desire to provide a review. I found there were so many ideas I’d overlooked when my book came out in print, and I’ve got a “to do” list that will keep me busy for quite a while. But now I understand what I need to do to get my name out there and make my book a success.

Penny C. Sansevieri has worked in the publishing industry for over 15 years as an author, freelance writer, publicist, and instructor. She’s distilled the knowledge she gained from this experience into Red Hot Internet Publicity. In the last 15 months she’s helped to launch 10 bestsellers, so she knows what she’s talking about. This valuable marketing guide is a must-have for any author who’s serious about selling his book. I highly recommend it.

Reviewer: Alice Berger

December 22, 2009 Posted by | business | Leave a comment

Get Your Money Where Your Mouth Is

money
Author: David R. Portney
Publisher: Kallisti Publishing
Genre: Marketing / Public Speaking
ISBN: 978-0-9761111-7-7
Pages: 260
Price: $24.00

Author’s website
Buy it at Amazon

Attracting clients to your business can feel like an overwhelming task. You can try email or traditional mail, word of mouth, and advertising. But these techniques can cost a lot of time and money, and often bring in very little new business. Or you can try a different approach – seminars and public speaking.

David R. Portney has over 20 years experience in running seminars, and he has distilled his wisdom in Get Your Money Where Your Mouth Is. In his easy-to-follow 30 day plan, he’ll show you exactly how to set up your own seminars and bring targeted clients to your doorstep.

People can think of many reasons why they wouldn’t be successful as a public speaker. Stage fright, lack of expertise, and the inability to plan for a speaking engagement hold them back from tapping into the incredible power seminars offer. But Portney shows us that we can easily get past these self-limiting beliefs by following his simple plan.

If you’re ready to move in a powerful new direction and reach out to clients eager to do business with you, you would be wise to read this book. Seminars and public speaking will be just what you need to bring in more new clients than you ever dreamed possible.

Reviewer: Alice Berger

November 7, 2009 Posted by | business | Leave a comment