In order to succeed in business, it’s helpful to be able to persuade others to follow your way of thinking. This skill can be utilized in sales, but it’s also useful in dealing with people on a day to day basis.
Although it may seem as if the best salesmen are born with the ability to convince people to buy, this skill is actually something anyone can learn. All you need to do is follow the steps Jim Randel has laid out for us in The Skinny on the Art of Persuasion. Persuasion is not the same thing as manipulation, so Randel also reminds us that integrity is key – people will know when they’re not being treated respectfully.
Skinny books are mini-courses presented in a power-point format with stick figures and brief insights on each concept. A bibliography of further reading is provided for those who want to dig deeper. Read a Skinny in an hour, and gain a wealth of information. I highly recommend this series.
Reviewer: Alice Berger