Bergers Book Reviews

Red Hot Internet Publicity


Author: Penny C. Sansevieri
Publisher: Cosimo Books
Genre: Business / Reference
ISBN: 978-1-60520-724-7
Pages: 320
Price: $18.95

Author’s website
Buy it at Amazon

In the days when publishers had a budget for promotion, authors did nothing but sit back and collect royalties. Now if an author wants to be successful, he’s going to have to do a little work after his book hits the shelves. Red Hot Internet Publicity will show you exactly what to do and how to do it.

Advertising has been proven to be less and less successful, as we’re bombarded with thousands of messages a day, but word of mouth is still one of the best selling strategies. The Internet offers a myriad of possibilities for spreading that word.

Many marketing strategies are available to an author. Some can be relatively expensive, like having a professional website built, but others can be nearly free, like maintaining a Facebook or Twitter account. Advice on holding teleseminars, setting up a book trailer, and sending out regular email newsletters, as well as many other ideas are also provided in this comprehensive marketing guide.

As an author of a picture book, I read this book with a mixture of professional curiosity and the desire to provide a review. I found there were so many ideas I’d overlooked when my book came out in print, and I’ve got a “to do” list that will keep me busy for quite a while. But now I understand what I need to do to get my name out there and make my book a success.

Penny C. Sansevieri has worked in the publishing industry for over 15 years as an author, freelance writer, publicist, and instructor. She’s distilled the knowledge she gained from this experience into Red Hot Internet Publicity. In the last 15 months she’s helped to launch 10 bestsellers, so she knows what she’s talking about. This valuable marketing guide is a must-have for any author who’s serious about selling his book. I highly recommend it.

Reviewer: Alice Berger

December 22, 2009 - Posted by | business

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