Carolyn Howard-Johnson has become the go-to guru for information on writing and promoting your book frugally. Her latest installment in this series focuses on getting and effectively using book reviews. Not surprisingly, she shows us how to get them ethically and for not much more than the cost of a book mailed to the reviewer’s address.
As a book reviewer, I read this book with a critical eye, hoping Howard-Johnson would touch on some of the important things I wish authors would do in promoting their books. Simple things like not assuming your reviewer will settle for an electronic copy (I don’t), thanking the reviewer for taking the time to read your book and write the review, and other assorted niceties go a long way. Thankfully, she jumps on these and adds a whole bunch more, which left me with a big smile on my face.
But besides getting a review posted on a website or Amazon, reviews can be used for so much more in promoting your book. Howard-Johnson shows us how to use them to encourage people to purchase a book or even get more reviews. Reviews drive sales, so the more we can accumulate, the better.
How to Get Great Book Reviews Frugally and Ethically is an easy read, packed with a wealth of suggestions and guidance in gathering reviews to help promote your book. I highly recommend it.
Reviewer: Alice Berger