“It’s not what you know, it’s who you know.” But how do you get to know the people who can assist you when you need it most? Our inner circle of acquaintances – friends and family – can occasionally help. But it’s best to broaden our network and increase the likelihood of being able to call on just the person who can address our need.
In The Skinny on Networking, Jim Randel shows us the power of having a large network, and how to go about creating it. He discusses the concept of “connectors” – those who seem to know just about everyone. Social capital is explored, and why it’s not always a good idea to ask for big vs. little favors. And Randel shares his thoughts on how best to use the internet through social media and blogs.
For many folks, networking is difficult, but Randel encourages us to work on this important skill every day. A network that grows organically takes effort, but it’s well worth it.
Reviewer: Alice Berger